Our jury

Lets introduce our jury! 


• Marije Vogelzang

Eating designer and founder of The Dutch Institute of Food&Design.

The relationship between the worlds of food and design is important because … 
→ Food is the most essential, basic human need. It makes us vulnerable and is the most precious material for us, humans, on earth. We need it to live but we also use it to stimulate our senses, to express our culture and to communicate with others. Food, as a subject is rich, deep and complex. Designers focus on the human being and find in food a sensual material full of political, medical and artistic paradoxes. Food it the most challenging subject for a designer to work with. It challenges your status as a design. It has a societal impact and it needs redefining, reshaping and re-contextualising. Design and food are two worlds challenging each other and in this world, dominated by pressing food issues we can certainly use a more creative approach.

I like being a member of the FFDA jury because …
→ It is fascinating to see that food and design is still an under explored field but growing rapidly as a global movement. To be in the jury of the FFDA means that I get to see the shape of this global movement and the themes that move designers at this moment. I am looking forward to it.

My personal food fascination is …
→ That food is not just fuel. Food is related to all of us in a very basic way but it is also our means of expression. We all eat and we all shit and we all love and cry. I am very comfortable moving around this non-elitist zone of simple human existence that food brings. As a subject, food never fails to excite me.

 

• Clemens Driesen

Philosopher at Wageningen University & Research.

The relationship between the worlds of food and design is important because … 
→ Food links childhood memories and global capitalism, you in your own kitchen and a friendly lady in a rice field far away, a favorite dish and environmental destruction. Food is both mundane and endlessly fascinating. Food will be central to help us imagine alternative futures in which we can cohabit with others without destroying this planet.

Thinking about food means thinking with our body, but never by ourselves alone, there’s sociability, eating with others. Food design involves a form of imagination that can draw on technological expertise, chemistry, as well as everyday sensual knowledge, while it unavoidably also implies landscapes of production, histories and traditions, learning across cultures and making new culture.

All this makes food a rich medium to understand how ethics is aesthetics: that we can engage with what we think is of value, and reflect on that, by cooking, licking, tasting, swallowing, sometimes puking.

I like being a member of the FFDA jury because …
→ As a philosopher I first tried to contemplate environmental concerns from a distance, but it really only got off the ground after I started to learn from and work with designers.

Seeing the latest work in food design means getting a taste of the future and not just of food.

My personal food fascination is …
→ Animals. What they eat. How they eat. Whether we may sometimes eat them? And pomegranate. I’m convinced it is helpful to once in a while peer into a pomegranate for a few minutes. Carefully cracking open new bulging layers of perfectly arranged shiny kernels that seem highly artificial, almost like plastic, while chewing on them is both sweet and soft and then bitter and hard and on top of it all there’s health claims and a sense of learning from the middle east.

 

• Jolanda Nooijen

Ddirector of organic horticultural company Compliment BV. 

The relationship between the worlds of food and design is important because … 
→ Innovations always occur in the inexpected.

I like being a member of the FFDA jury because …
→ Reasoning with common sense -boerenverstand- creates support.

My personal food fascination is …
→ the bureau of the power of nature at unexpected moments.

 

• Pedro Reissig

Professor in Food Design and partner of Food Design Agency deMorfa.

The relationship between the worlds of food and design is important because … 
→ Design in the largest sense of the word includes “improving our interaction with all human produced goods and services”, and needless to say how much we need to improve our relationship with food (products, practices, systems, experiences, etc.).

I like being a member of the FFDA jury because …
→ I feel part of a growing community of like-minded people interested in improving our relations with food in any scale, instance or manner.

My personal food fascination is …
→ How all things come together through food including; love, health, culture, pleasure, creativity, expression, etc.

 

• LinYee Yuan

Editor and founder of MOLD Magazine.

The relationship between the worlds of food and design is important because …
→ Designers, with their training to frame the right question, human-centered design process, and interdisciplinary approach, are uniquely positioned to offer solutions to address our coming food crisis. We need products and systems that are elegant, functional, regenerative and scalable in order to meet the challenge of feeding 9 billion people by the year 2050—products and systems that we will live with intimately in our day to day lives.

I like being a member of the FFDA jury because …
→ I believe its critical to give designers a seat at the table in shaping our global food system. We need to honor those who are doing the important work of thinking through the complexities of how and what we eat today to set us up for a more equitable and resilient food future.

My personal food fascination is …
→ Celebrating the diversity of flavors, textures and manifestations of local food production to promote regenerative agroecologies and create a healthy personal relationship with foods

 

• Kees de Gooijer

Chief Inspiration Officer for TKI Agri&Food.

The relationship between the worlds of food and design is important because … 
→ Designers likely understand better the implicit needs of consumers, of which the food world can learn.

I like being a member of the FFDA jury because …
→ Being in the realm of new combinations is my middle name!

My personal food fascination is …
→ Performing the whole chain myself, from seed to plate, and be intrigued by quality and taste.