This year the first Future Food Design Awards will be presented at the 2017 Dutch Design Week. The award is the foremost international prize intended to encourage and spotlight innovative and disruptive designs for sustainable future food. More and more designers are involved in creating our food system but at international design conferences the emphasis is still too much on purely aesthetic designs. That’s why Agri meets Design and The Dutch Institute of Food&Design have initiated the Future Food Design Awards.
Through the Future Food Design Awards the search is now on for change designers, artists and food professionals from all over the world who are exploring the current food system, turning it upside down and redesigning it. Three nominees will be selected by an internationally renowned jury, whose members include eat designer Marije Vogelzang, design journalist Nadine Botha and philosopher Koert van Mensvoort. The winner will be awarded a cash prize of €5,000 and international media exposure. An audience award worth €2,500 will also be presented for the design that receives the most votes.
We are looking for designs that challenge concepts ranging from our eating culture to our food chain. Issues such as managing land use, fresh water reserves, the influence of agriculture on climate and the use of scarce raw materials are all concerns about food security that are shared worldwide. Themes could also include contemporary domestic table customs, migration, technology and eating habits. We invite designers to create designs that hold up a mirror showing humans how they eat.
This autumn the three nominees will be announced and an international campaign will be launched for the audience award. All around the world people will be able to vote for their favourite design. During the Dutch Design Week itself visitors will also be able to cast a vote. The design that garners the most votes will receive the audience award, worth €2,500.
Do you have an amazing project or design that will help to advance the future of our food or turn it on its head? Then enter to compete for the very first, worldwide Future Food Design Awards, which will be presented during the 2017 Dutch Design Week! Three nominees will be selected from all the entrants. These nominees will compete for the Future Food Design Award and the audience award.
Pitch your design in a video lasting no more than three minutes, in English or with English subtitles. This may be a vlog, an animation or something else. Explain the following items in your video (not necessarily in this order):
(1) Introduce yourself and your relationship to food.
(2) Explain your design as effectively and clearly as possible and if possible show it on screen.
(3) Demonstrate how it is relevant for a sustainable and future-proof food system.
(4) Tell us why you should win, and what you want to accomplish with your design.
Deliver all your materials to firstname.lastname@example.org using WeTransfer, before 23:59 CET on July 30 2017. You will be notified by 1 September at the latest whether you have been nominated or not. The awards ceremony will take place on October 26 during the Dutch Design Week. By entering the Future Food Design Award competition you will automatically become a member of the Dutch Institute of Food&Design!
The jury will judge the entries on several criteria, the most important of which are:
Do you know someone who might be eligible for the awards? If you think someone deserves the Future Food Design Award, then tip us off by simply sending us as an organization their name and email address. We will approach this person and ask whether they would like to participate. Of course, feel free to share this call for entries. In fact, please do!
The Future Food Design Award is an initiative of Agri meets Design and The Dutch Institute of Food&Design and is sponsored by the Dutch Ministry of Economic Affairs, ZLTO and the Province of North-Brabant. See all the details at www.agrimeetsdesign.com and follow us on Facebook, Instagram, Twitter: #FFDA17
Share this with others