Future Food Design Awards

Design for the future of food to be awarded prize during Dutch Design Week

This year the first Future Food Design Awards will be presented at the 2017 Dutch Design Week. The award is the foremost international prize intended to encourage and spotlight innovative and disruptive designs for sustainable future food. More and more designers are involved in creating our food system but at international design conferences the emphasis is still too much on purely aesthetic designs. That’s why Agri meets Design and The Dutch Institute of Food&Design have initiated the Future Food Design Awards.

Through the Future Food Design Awards the search is now on for change designers, artists and food professionals from all over the world who are exploring the current food system, turning it upside down and redesigning it. Three nominees will be selected by an internationally renowned jury, whose members include eat designer Marije Vogelzang, design journalist Nadine Botha and philosopher Koert van Mensvoort. The winner will be awarded a cash prize of €5,000 and international media exposure. An audience award worth €2,500 will also be presented for the design that receives the most votes.

From scenes at the table to food chains

We are looking for designs that challenge concepts ranging from our eating culture to our food chain. Issues such as managing land use, fresh water reserves, the influence of agriculture on climate and the use of scarce raw materials are all concerns about food security that are shared worldwide. Themes could also include contemporary domestic table customs, migration, technology and eating habits. We invite designers to create designs that hold up a mirror showing humans how they eat.

The audience award

This autumn the three nominees will be announced and an international campaign will be launched for the audience award. All around the world people will be able to vote for their favourite design. During the Dutch Design Week itself visitors will also be able to cast a vote. The design that garners the most votes will receive the audience award, worth €2,500.

Application

Do you have an amazing project or design that will help to advance the future of our food or turn it on its head? Then enter to compete for the very first, worldwide Future Food Design Awards, which will be presented during the 2017 Dutch Design Week! Three nominees will be selected from all the entrants. These nominees will compete for the Future Food Design Award and the audience award.

General conditions for participation

  • You must be demonstrably involved in food issues as a designer, producer, professional, student or in some other capacity.
  • You may apply on behalf of an organization, a collective, etc., as long as there is one single point of contact who will manage all communication from the start (vlog, presentation, etc.).
  • The project must be completed or if it is still ongoing you must have progressed beyond the conceptualization stage and have, for example, a prototype or a serious plan.
  • Your project may not have been initiated before 1 January 2015.
  • Preferably, you must be able to be present during the award ceremony on Thursday 26 October during the Dutch Design Week in Eindhoven. You have to cover your own travel expenses, participation through a good internet connection is also possible.
  • Your video must be in English (subtitled) and you must understand and speak English well.
  • You must be prepared to make a second video and to mobilize your own network in service of the public campaign for the audience award.
  • The monetary prize may only be used to further develop the winning design or a relevant follow-up project.

 

This is what we need to receive from you:

  • A project description provided in our standard format (downloadable here)
  • A CV or a link to your LinkedIn profile (unless you’re entering as an organization)
  • Visual material such as sketches, photos, etc.

Pitch your design in a video lasting no more than three minutes, in English or with English subtitles. This may be a vlog, an animation or something else. Explain the following items in your video (not necessarily in this order):

(1) Introduce yourself and your relationship to food.
(2) Explain your design as effectively and clearly as possible and if possible show it on screen.
(3) Demonstrate how it is relevant for a sustainable and future-proof food system.
(4) Tell us why you should win, and what you want to accomplish with your design.

Deliver all your materials to awards@agrimeetsdesign.com using WeTransfer, before 23:59 CET on July 30 2017. You will be notified by 1 September at the latest whether you have been nominated or not. The awards ceremony will take place on October 26 during the Dutch Design Week. By entering the Future Food Design Award competition you will automatically become a member of the Dutch Institute of Food&Design!

Assessment criteria

The jury will judge the entries on several criteria, the most important of which are:

  • The impact on a healthier, fairer and/or more sustainable future for food → this is open to broad interpretation as in: raising awareness, contributing to a debate, reaching a wide audience, changing agricultural practices, an extremely innovative or radical idea, etc.
  • The extent to which creative design and design thinking has been applied in the project and/or the process → is the design striking, unique and distinct in the field of design, does it demonstrate vision?
  • The degree of urgency and social engagement of the project design → does the design pose an interesting question at this point in time for society in general?

 

The prizes

  • The winner will receive a cash prize of €5,000. This prize money is only to be used for further developing the design or a follow-up step.
  • The audience award consists of a cash prize of €2,500. This prize money is only to be used for further developing the design or a follow-up step.
  • International exposure which we will do our utmost to secure.

 

Tip us off!

Do you know someone who might be eligible for the awards? If you think someone deserves the Future Food Design Award, then tip us off by simply sending us as an organization their name and email address. We will approach this person and ask whether they would like to participate. Of course, feel free to share this call for entries. In fact, please do!

The Future Food Design Award is an initiative of Agri meets Design and The Dutch Institute of Food&Design and is sponsored by the Dutch Ministry of Economic Affairs, ZLTO and the Province of North-Brabant. See all the details at www.agrimeetsdesign.com and follow us on Facebook, Instagram, Twitter: #FFDA17

Download the press kit Future Food Design Awards.

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