Food Revolution

Ben jij deze maand nog in Hamburg? Een bezoek aan het Museum für Kunst und Gewerbe mag dan niet ontbreken. De tentoonstelling Food Revolution neemt je met een kunstenaarsblik mee door de voedselgeschiedenis. De tentoonstelling is tot 29 oktober te bezoeken.

Food Revolution

Food is a symbol of life itself, giving us an identity, a home, and many of the cultural rules we live by. For the ethnologist Claude Lévi-Strauss, cooking food was human beings’ first cultural act and thus marked the beginning of civilization and craftsmanship. In today’s affluent society, food has evolved into a creative means of self-expression and almost an ersatz religion. At the same time, the explosive growth of the world’s population, along with climate change, resource scarcity, hunger, and poverty, are placing increasing demands on human health and hygiene, and geopolitical crises are causing us to rethink our methods of food production, packaging, distribution, consumption, and disposal.

In the exhibition Food Revolution 5.0, the Museum für Kunst und Gewerbe Hamburg (MKG) sheds light on one of the most pressing issues of the 21st century: What will we eat in the future? Food Revolution 5.0 presents answers to that question in the form of pioneer- ing visions, ideas, and designs contributed by over 30 international designers. Some of the proposals can be regarded as best practice examples for the here and now. Others are more speculative, showcasing possible future scenarios that ask the question: What if …? The MKG commissioned several designers, among them Werner Aisslinger, Martí Guixé, Isabel Mager, Andrea Staudacher, and Marije Vogelzang to develop new projects specifically for the show.

The exhibition design was entrusted to the renowned Dutch design studio Makkink & Bey. Food Revolution 5.0 introduces a variety of viewpoints while raising awareness of the fact that the future of humankind will depend largely on the future of nutrition. The MKG tackles this complex subject by way of the four narrative strands Farm, Market, Kitchen, and Table. In the Laboratory, international universities have been invited by the MKG to present projects revolving around the theme of food that were specially developed for the exhibition. Also on view to supplement the show will be design objects for the kitchen from the collection of the MKG. In a competition held during the exhibition, Hamburg canteens and caterers will show new and meaningful ways they have conceived to connect traditional knowledge with new discoveries. Exhibition visitors will have a chance to select their favorite innovative solution. And visitors who want to immediately take action to make a difference can find practical suggestions in the Do-it-Yourself section.